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Today’s Feature Friday spotlights one of our retail partners in Virginia: Davidsons. Joe Davidson opened Davidsons in Roanoke in 1910 after entering the United States through Ellis Island. The store is now in its third-generation of family ownership and has been servicing the Roanoke Valley for more than 100 years. The shop carries casual, dress, and tailored clothing and offers an in-house grooming service, Jacks.

Originally known as “Big Lick”, Roanoke is the largest city in the Blue Ridge Mountain region. Roanoke is nicknamed “Star City” after the Mill Mountain Star. The star – the largest of its kind in the world – was originally constructed in 1949 as a Christmas decoration; however, it has been left up ever since due to its popularity.

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