The COVID-19 pandemic has changed our world in ways we could've never imagined. Along the way, it's brought unprecedented challenges for individuals and communities, including the menswear industry.

As you may know, Dapper Classics socks can be purchased at more than 300 men's stores across the United States. Sadly, these stores have had their doors closed for more than a month. Dapper Classics would not be the success story it is today without these stores. And now these stores need our help.

This week, we're joining with a coalition of brands to help our friends who have been devastated by this pandemic. The Shop for a Shop initiative seeks to provide financial and marketing support to these stores - many of which are multi-generational family businesses.

The promotion works like this: From May 4th - May 10th, our direct shoppers (you) save 20% on all purchases.* In turn, we will be donating 25% of all proceeds from that time to our retail partners.

By shopping Dapper Classics during Shop for a Shop, you can support small businesses that desperately need your help. These are the stores where people know your name. These are the stores that are the lifeblood of their communities. These are the stores that have helped dress you for success. These are the stores that need our support now more than ever.

Follow @shopforashop and share your support with #shopforashop.

*No promo code required. Discount applied automatically at checkout. Cannot be combined with other offers.